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Posted on 28th May 2009
True Fan online communities
A common strategy to grow a sustainable and profitable online community is to recruit a relatively large a mount of members. The business model would then to be upsell to the members with an expectation that only a small amount will take up the offers. This small percentage would be enough to make the online
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Posted on 23rd May 2009
24 ideas to promote and grow your online community
You have an online community or want to start one. You want to promote it. Where do you start? Here are (just) some ideas: Build up whuffie before you start a community Tell your mates about it Ask your close network if they know anyone who may be interested Start a blog Give others a reason to write about your online
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Posted on 20th May 2009
Link building for online communities
The web has gone social and so has link building. Forget the “can we swap links” or “I’m pretty cool, please put me on your blogroll”. That’s the old way. It may have worked a few years ago, but is now most likely a waste of your precious time. Have things really changed that much? Frankly yes.
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Posted on 12th May 2009
5 things to check before joining an online community
There’s no shortage of online communities out there. With the likes of Ning or SocialGO it seems like everyone is having a go. However, if you have a real look at the majority of online communities that have been created they are like ghost towns. So what should you check for when joining an online community? Here
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Posted on 8th May 2009
Test Magazine
Around 2 years ago we started the Software Testing Club. It started as a low key experiment and is now a thriving and leading online community for software testers. There are some really nice and collaborative exercises happening over there at the moment. Such as the Software Testing Book and the Software Testing Mentors group. Testing has
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Posted on 7th May 2009
Allow online communities to evolve naturally
Ever been involved in a project that spent loads up front to only find it flop soon after launch? It happens all too often with online communities. People and organisations spend so much time and money with perfection to only find that their users want something completely different. Consider starting a simple online community, get a few
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Posted on 7th May 2009
How to increase your Twitter followers
How to increase your Twitter followers Just so you know, I’m not recommending this as a solution Now that Twitter has gone mainstream there are people left, right and center finding ways to use it. Finding people to follow. Looking for ways for people to follow them. A common trend now is monitoring keywords. So,
