You may think this copycat syndrome is just for kids. It is clearly not. It’s visible all around the social web.
It’s not a bad thing to adopt what others are doing, but only if it is suitable for your context.
Organisations quickly jump up to create a Twitter, FaceBook, LinkedIn, MySpace, Bebo, YouTube, etc presence. They happily link into them and shout about how ‘socially aware they are with the web’, but upon quick invesitigation there is nothing worth the effort to look into further.
If you create a Twitter account that you widely promote be sure you Tweet.
If you create a YouTube account be sure you have some kind of video to post.
You catch my drift.
You will look worse if you maintain a dead social media account, so why not focus on what you know you can deliver?
Think before you copy 