There’s a perception that everything on the web has to be big and mostly free to be a success.
The problem with this is that with so many online communities fighting for your attention then nothing much differentiates them and it all becomes incredibly boring and saturated.
So imagine online communities:
- that were private
- that were small
- where people actually knew or supported each other
- where you really felt that community managers knew and cared
- where you got real value for money because you weren’t just another cog in the machine
Communities like these start to feel real. Kind of like the corner or coffee shop in your area. Something that you can’t see yourself live without and wouldn’t hesitiate to pay for.
Photo credits: http://www.flickr.com/photos/joeshlabotnik/305410323/
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