10 years ago it was hard and expensive to create any decent kind of online presence. Now everything is so easy and minimal technical know how is needed to get things started.
I remember working on projects that seemed to take forever to agree on, create and launch. They cost tens of thousands to make. The actual impact post launch was minimal.
Clients realised after the launch that they should have done things differently.
Big launches…
The problem with big launches are that expectations are high. Perfection is expected. If you don’t reach certain ambitious goals then it (and you) will be seen as a failure.
Start small…
Instead of spending money on something that your team thinks will work, why not use the time launching something simple and reaching out to understand what people actually want or need.
Make them feel special by implementing features that they request.
Communicate to your fans. Listen to what they say. Action your words. Provide great customer service.
It’s not the technology that will make you stand out. That’s now the easy part. It’s your down to earth people skills.
Photo credits: http://www.flickr.com/photos/torek/2467519466/