There are certain things that should be done before officially launching a community. One of the most basic things is to not launch with a ghost community – ie – where there is no visible activity. This will not give people the confidence to join.
I’m not sure how long Virgin Money Giving has been around, but they have a forum that is completely dead.
There are some simple actions that can be taken here, like:
- staff or community managers could start off some conversations to lead by good example
- if it’s a paid membership (which it looks like in this case) why not recruit some founding members and give them an incentive to participate – like free access
- the forum looks a bit daunting with so many options. Usually it’s best to start with a small amount of forum categories and add to them if there is a need as the community grows
- is a forum even necessary at this stage, would something else be more suitable – like a blog?
(Thanks to Steve Bridger)
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